Mobile First Concept

Design Mobile Apps Based on Business Strategy

“Every mobile application is made a success through its functionality, code and calculations, regardless of how it looks and works”, this sounds like an absolute fluke.

After all, today when we talk about mobile applications there is an immense need for an exceptional UI and UX as much as a perfect backend code. In fact, UI/UX and visuals are the reason why some mobile applications become an instant hit in the market and some are never downloaded in the first place.

“Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” –Irene Au, Damian Jolley, UI Designer

Being a part of the mobile app development industry we realise that as a matter of fact, mobile app stores provide the space for displaying screenshots and videos of your applications so the users can have a first look at the amazing graphics of your mobile application and be tempted into downloading it. Nobody is playing the basic snake game or working on a grayscale rudimentary calculator anymore.

  • ­Design mobile app that directly connects your audience.
  • ­Beautiful and modern design that makes difference.
  • ­Boost your sales with strategically designed marketing materials.

So, what makes your mobile application visually and functionally appealing is the UI and UX of the application.

These Acronyms uphold the performance of your Mobile application but what do they actually mean? UI is the User interface and UX stands for User Experience. For the fundamentals of it, the app UX design process steps are more concerned with user retention which is experience based and more subjective whereas, the UI design development process is consists of the visuals and graphics of an app. UI is a sub-part of UX in a Venn.

Although the UI/UX design is an art, the mobile app design process of creating the graphics of an application is more systematic and technical than Art. We, at Appinventiv, follow a series of steps for the app design process. This entire process of designing the Mobile application’s interface can be broken down into 3 major phases:

  1. Planning
  2. UX Design/Wireframing
  3. Visual Design

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Our App Design Process

Our comprehensive App design strategy ensures a perfectly crafted logo for your business.


The first step to a mobile app UI design process at Appinventiv, problem definition is a statement to address what issue is being solved by the app you’re making. For instance, My next mobile app is going to address the issue of difficulty in searching for the various courses and workshops available in my city. Similarly, Value proposition is a statement that explains what this app does. For instance, This app helps you in finding all the relevant courses and workshops around your city.


A wireframe, in a layman’s language, is a visual representation of the interactive designed crafted above, provided only the main elements are taken into consideration. It is the process of deciding which interface element will appear on the main page, based on the priority and interactivity of the design. While many people use Sketch or Omnigraffle, we still rely on Photoshop to build wireframes. Wireframing can be done as a Low Fidelity Mockup or a High Fidelity Mockup, depending upon the customer needs solely.


After the wireframe of the application is finalised, at Appinventiv, it is made into a clickable prototype. This is done to get an idea about the user intuitiveness with the UX of the application. Platforms such as helps in building the primitive framework which can be sent across a closed audience for real-time feedback about the UX. If there are any changes to be made, then the design is re-iterated among the design team and the decided changes are made and the App UX is finalised. It is an ardently important stage of mobile app development


For the mobile app development process as well as the web app design process, visual language development is a very important step. Branding refers to the feel and theme of the entire application which resonates in harmony with the brand logo and image in the market. A mood board is designed based on the colour palette of the design theme and feel it needs to convey and in the end, a style guide is formulated with the selected typography and colour schemes. This makes the first step towards concrete designing of the UI of the mobile application. But the UI is also highly affected by the current trends of the time.

Final App

Designing the space, colour, shapes, movements of the elements put onto every page of the mobile application together make up an amazing UI. A final prototype is made with all of the features incorporated into the app design and sent to the development team for coding. After this one iteration, an MVP is made and send to the client and if and as there are changes required, they are made in the final design of the application. This process remains more or less the same for Android as well as iOS app design process. No right product can be delivered in one try. The changing mobile app UI design trends, user preferences, emerging technologies, and other factors make it usual for a designing team to iterate their design repeatedly to make your mobility solution more market-fit. But this doesn’t mean it would be like a relay race in a circular track.