Result Oriented Email Marketing

Increase Your ROI by Email Marketing

When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.

  • ­Well written content attracts more audience.
  • ­Stunning social media designs.
  • ­Landing page design and integration.

Grow your lists, increase conversions, and optimize your audience engagement with beautiful emails and autoresponders, high-converting web forms, laser-sharp segmentation, and unique delivery tools.

Another thing email’s really good at? Getting businesses new customers.

In fact, it’s 40x more effective at acquiring new customers than Facebook or Twitter.

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Our Process

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Discover

Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed “Dear Sir/Madam” — as opposed to their first or last name — and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.

Strategy

Effective email marketing campaigns are designed for all devices on which users can read their emails — desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important — a quality known as “responsive design.” In fact, 67% of emails today are read on either a smartphone or tablet.

Design

Above all, exceptional marketing emails must contain a meaningful call-to-action (CTA). After all, if brands are taking up subscribers’ time — and inbox space — with another email, every message must have a point to it. Internet users get multiple emails per day — why should they care about yours?

Content

Trigger emails are emails sent after a person takes an action on your website or as a result of a meaningful event in your subscriber’s profile (such as a birthday). These can be thank you emails, confirmation emails, receipts for purchase, abandoned shopping cart emails, or even emails wishing someone a happy birthday or anniversary. Trigger emails have high open and click-through rates because of how inherently personalized these emails are. This means that these emails create an opportunity to make another sale. Include promotions in these emails and use them as a way to up-sell your clients or offer them a special discount as a thank you for their loyalty.

Reporting

Again, it’s the human connection people want from marketing emails. Asking someone to call your business shows that you want to connect with them on a more personal level. With so many people using mobile devices to check their email, if you include a request to call in your email most people reading it won’t even have to switch devices in order to take action. Clicking on a mobile responsive phone number is very easy. So, not only is there a human connection, but it doesn’t take much effort or time. Both of these things are key factors in creating emails that generate strong response rates.

Case Studies

Los Marineros

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Whitehorse

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